• Family and tradition
  • Over 80 years of experience
  • Our family-owned businesses have been producing the highest quality cycles and play equipment for children since 1932. Guided by the motto ‘Learning by moving’, we continue to develop and learn by keeping our approach dynamic, ensuring customers have the best selection of quality products.


  • Quality comes from knowledge
  • Quality is about more than just using the best materials. That’s why we work with teachers, physical therapists, industrial designers and engineers to ensure that design, functionality and a concept we call ‘play value’ are built into everything we produce. Our products are timeless, sustainable and durable.

Honesty and accountability

  • We make big promises – and we keep them too
  • Our attention to detail and relentless focus result in high quality products and services. That’s why we have so many loyal customers all over the world.

Play and learning

  • Learning new things is fun
  • Our products stimulate children’s imagination through physical activity. We believe that a healthy balance of cognitive, social and motor skills creates harmonious, happy children.